In a first of its kind, we partnered with Facebook Creative Shop to deliver the ultimate Instant Experience (formerly know as Canvas). 

We firstly created highly engaging Stories assets to create intrigue and encourage users to Swipe Up.

Once in the customiser, users could customise the drive modes, body, colours and accessories, with over 166 possible combinations. 

We then created a website, which users swiped through to after customising their ultimate Mustang, that tallied the country’s result and updated poll positions in real-time.