Direct response campaign to drive downloads & re-engagement of the SEEK jobs app. Infinity Squared developed the “On-the-Go Job Hunting” connection idea to play to the insight that people no longer have to restrict their search for their next career move at the confines of their desk. Working with SEEK’s in-house connections team, we developed a suite of assets that could be adapted to deliver hyper-targeted & sequential messaging to drive downloads and re-engagement of the SEEK jobs app.

Assets: 70 unique 

Results: With the exact same media buy our creative delivered a…

26.4% drop in cost per install

97.2% decrease in cost per re-engagement

Below are some Cinemagraphs from the campaign – visually engaging scenes, frozen in time, albeit for minor movements, used to depict the App’s extrinsic benefits. In each cinemagraph, the Job Hunter is in situations where traditional desktop-based job hunting would have been impossible.