At a competitive & cluttered time,  we needed to position Macca’s as a synonymous part of the Australian summer to a mobile millennial audience. 

Signs of Summer – As a launch partner of Instagram’s Ads roll out, we wanted to celebrate those oh-so-familiar golden summer moments that make summer in Australia so unique.

Our approach was to create a series of images that felt authentic & real – that Instagram community would respect and identified with.

Results:

The “Signs of Summer” campaign received outstanding results – 14% increase in brand favorability and a 50pt lift in Ad Recall with a notable mention about the campaign from Sheryl Sandberg, C.O.O. of Facebook,  Global.

Results:
50pt increase in Ad Recall
14% increase in brand favourability.